# GPTads - ChatGPT Advertising Agency — Full Content Reference > GPTads is a ChatGPT advertising agency helping brands navigate OpenAI's ad platform. ChatGPT ads launched February 9, 2026 for Free and Go tier US users at $60 CPM with a $200,000 minimum commitment (Adweek, 2026). First-wave advertisers include Target, Ford, Adobe, Mrs. Meyer's, Expedia, Qualcomm, Best Buy, Dell, Home Depot, and Audible. Last updated: 2026-02-25 --- ## ChatGPT Advertising Statistics (Verified, February 2026) ### Platform Statistics - ~900M weekly active users on ChatGPT globally (The Information, Dec 2025) - 800M weekly active users reached by October 2025 (Sam Altman, TechCrunch) - 100M weekly active users in India alone (Sam Altman, Feb 2026) - 2.6B projected users by 2030 (Sam Altman, OpenAI) - $20B annualized revenue for OpenAI in 2025, tripled from prior year (PYMNTS, Feb 2026) - $280B OpenAI revenue target for 2030 (Fortune, Feb 2026) ### Advertising Pricing - $60 CPM (cost per thousand impressions) — Adweek, February 2026 - $200,000 minimum advertiser commitment — Adweek, February 2026 - $8-12 estimated CPC (cost per click) — Search Engine Land, February 2026 - $25B projected OpenAI ad revenue by 2030 — Evercore ISI via Fortune, February 2026 - Ads managed through Microsoft Advertising infrastructure — Search Engine Land, 2026 - Ads appear in ~0.8% of ChatGPT responses during early rollout ### Launch Details - Launch date: February 9, 2026 — TechCrunch - Target audience: Free and Go tier adult users in the United States - Ad-free tiers: Plus ($20/mo), Pro ($200/mo), Team, Enterprise, Edu - Advertiser data: Currently "limited data" — impressions and clicks only, no conversion tracking (Search Engine Land, 2026) ### Confirmed First-Wave Advertisers - Retail: Target, Best Buy - Automotive: Ford, Mazda - Technology: Adobe, Dell, Qualcomm - Travel: Expedia, Enterprise Mobility - Consumer: Mrs. Meyer's, Audible, The Knot Worldwide - Luxury: Audemars Piguet - Agencies: Omnicom, WPP, Dentsu (holding company level) ### AI Referral Traffic Data - 1.08% of all web traffic comes from AI referrals (Previsible, 2025) - ChatGPT drives 87.4% of all AI referral traffic (Previsible, 2025) - ChatGPT referral traffic converts at 15.9% (Previsible, 2025) - Perplexity referral traffic converts at 10.5% (Previsible, 2025) - Traditional organic search converts at 2-3% - AI-referred web sessions grew 527% between Jan-May 2025 (Previsible, 2025) ### Consumer Trust - 70% of users trust ChatGPT's advice (Nielsen Consumer Trust Index, 2025) - 10-22% trust traditional social media advertising (Nielsen, 2025) - 67% of consumers accept AI-delivered ads when clearly labeled (Edelman Trust Barometer, 2025) - 78% would lose trust in brands using deceptive AI practices (Edelman, 2025) ### Platform Pricing Comparison | Platform | CPM | Min Spend | Launch Year | User Base | |----------|-----|-----------|-------------|-----------| | ChatGPT Ads | $60 | $200,000 | Feb 2026 | ~900M weekly | | Super Bowl | ~$63 | Millions | Annual | ~115M viewers | | Google Ads | $3.12 | None | Oct 2000 | 8.5B daily searches | | Facebook Ads | $12.07 | $1/day | Nov 2007 | 3.07B monthly | | TikTok Ads | $10+ | $50/day | Jun 2020 | 1.5B monthly | Sources: Adweek (Feb 2026); Search Engine Land (Feb 2026); WordStream (2025) ### Market Size - GEO market: $848M in 2025, projected $33.7B by 2034 - Global digital ad spend: surpassed $1 trillion in 2024 (WARC, 2025) --- ## Frequently Asked Questions ### How much do ChatGPT ads cost? ChatGPT ads cost $60 CPM (cost per thousand impressions) with a $200,000 minimum advertiser commitment (Adweek, February 2026). Estimated CPC ranges from $8-12 (Search Engine Land, 2026). This positions ChatGPT alongside Super Bowl advertising at approximately $63 CPM. A $200K budget delivers approximately 3.3 million ad impressions. Ads are managed through Microsoft Advertising infrastructure. ### When did ChatGPT ads launch? OpenAI launched advertising on ChatGPT on February 9, 2026 (TechCrunch, February 2026). Ads initially target Free and Go tier users in the United States. Paid tiers (Plus, Pro, Business, Enterprise, Edu) remain ad-free. Ads appear in approximately 0.8% of ChatGPT responses during early rollout. ### Who are the first ChatGPT advertisers? The first wave includes Target, Ford, Adobe, Mrs. Meyer's, Expedia, Qualcomm (TechCrunch, Adweek), plus Best Buy, Enterprise Mobility, The Knot Worldwide, Dell, Home Depot, Audible, Audemars Piguet, and Mazda (Search Engine Land, 2026). Agency holdcos Omnicom, WPP, and Dentsu are participating. ### How many users does ChatGPT have? ChatGPT has approximately 900 million weekly active users as of late 2025 (The Information, Dec 2025). India alone has 100 million weekly active users (Sam Altman, Feb 2026). OpenAI CEO Sam Altman projects 2.6 billion users by 2030. ### What is ChatGPT advertising? ChatGPT advertising is the placement of sponsored content within OpenAI's ChatGPT interface. Ads appear at the bottom of AI-generated responses, labeled as "Sponsored." They can appear after a user's very first message (WinBuzzer, Feb 2026). First-wave advertisers include Target, Ford, Adobe, Expedia, and Qualcomm. ### How does ChatGPT advertising compare to Google Ads? ChatGPT Ads: ~900M weekly users, $60 CPM, $200K minimum, conversational format, limited data (impressions + clicks only). Google Ads: 8.5B daily searches, $3.12 CPM, no minimum, full funnel tracking. ChatGPT-referred traffic converts at 15.9% vs 2-3% for organic search (Previsible, 2025). Both platforms are complementary, not competitive. --- ## Blog Articles (16 total) ### ChatGPT Advertising #### [ChatGPT Advertising Cost Guide: Pricing Models & Budget Planning for 2026](https://gptads.com/blog/chatgpt-advertising-cost-guide-pricing-budget-planning) Published: 2026-01-18 | 12 min read | By Sarah Chen ChatGPT advertising costs $60 CPM with a $200,000 minimum advertiser commitment (Adweek, 2026). This positions ChatGPT alongside Super Bowl advertising (~$63 CPM). By comparison, Google Ads averages $3.12 CPM and Facebook Ads averages $12.07 CPM (WordStream, 2025). First-wave advertisers Target, Ford, and Adobe are testing the premium format. OpenAI generated $20B ARR in 2025 (PYMNTS, Feb 2026) and is aggressively expanding ad capabilities. #### [ChatGPT Advertising Guide 2026: How to Prepare for OpenAI's Ad Platform Launch](https://gptads.com/blog/chatgpt-advertising-guide-2026-preparation) Published: 2026-01-15 | 8 min read | By Sarah Chen ChatGPT advertising launched on February 9, 2026, with sponsored content appearing in OpenAI's ChatGPT interface for Free and Go tier US users. ChatGPT has ~900M weekly active users (The Information, Dec 2025). Pricing is $60 CPM with a $200,000 minimum commitment (Adweek, 2026). First-wave advertisers include Target, Ford, Adobe, Mrs. Meyer's, and Expedia. This guide covers strategies, budget planning, and how to navigate ChatGPT's premium ad positioning. #### [ChatGPT Ad Targeting Options: Advanced Audience Segmentation Strategies](https://gptads.com/blog/chatgpt-ad-targeting-audience-segmentation-strategies) Published: 2026-01-13 | 14 min read | By Emma Thompson ChatGPT advertising offers targeting based on conversation context and real-time intent signals. With ~900M weekly users (The Information, Dec 2025) and ads managed through Microsoft Advertising (Search Engine Land, 2026), targeting includes conversation topic and behavioral patterns. Ads appear in ~0.8% of responses during early rollout. First advertisers Target, Ford, Adobe demonstrate contextual placement quality. #### [The Technical Setup: Integrating ChatGPT Ads with Your Marketing Stack](https://gptads.com/blog/technical-setup-chatgpt-ads-integration) Published: 2026-01-01 | 15 min read | By Michael Rodriguez Technical integration guide for connecting ChatGPT advertising with your existing marketing stack, CRM, and attribution systems. Covers API setup, conversion tracking configuration, UTM parameter standards for AI platforms, and multi-touch attribution models optimized for conversational ad interactions averaging 15-30 seconds of engagement. --- ### Platform Strategy & ROI #### [ChatGPT vs Google Ads: Complete Platform Comparison Guide for Marketers 2026](https://gptads.com/blog/chatgpt-vs-google-ads-platform-comparison-2026) Published: 2026-01-16 | 15 min read | By Michael Rodriguez Google Ads reaches 8.5 billion daily searches at $3.12 CPM. ChatGPT Ads reaches ~900M weekly users at $60 CPM with a $200K minimum commitment (Adweek, 2026). First advertisers include Target, Ford, Adobe, and Expedia. ChatGPT's conversational ads deliver 15-30 second engagement vs Google's 1.9-second average (Microsoft Research). This head-to-head comparison covers targeting, pricing, conversion expectations, and budget allocation strategy. #### [ChatGPT Advertising ROI Calculator: Measuring Campaign Success & Performance Metrics](https://gptads.com/blog/chatgpt-advertising-roi-calculator-performance-metrics) Published: 2026-01-14 | 11 min read | By Michael Rodriguez A ChatGPT advertising ROI measurement framework covering projected 4-8x ROAS for early adopters, 2-5% expected conversion rates, and new metrics like cost per interaction ($0.50-3.00) and conversation engagement rate. Includes multi-touch attribution models, performance benchmarking methodology, and a step-by-step ROI calculator for AI advertising campaigns. #### [ChatGPT Advertising First-Mover Advantage: Why Early Adopters Will Win Big](https://gptads.com/blog/chatgpt-advertising-first-mover-advantage) Published: 2026-01-12 | 6 min read | By Michael Rodriguez Historical data from every major ad platform launch shows early adopters achieve 3-5x better ROI. Google Ads early CPCs were $0.05 (now $2.50+), Facebook Ads launched at $0.10 CPM (now $12+), and TikTok started at $1 CPM (now $10+). With ChatGPT at ~900M weekly users, the first-mover window is now open (WordStream, 2025). #### [How to Prepare for ChatGPT Ads: Complete Readiness Checklist for 2026](https://gptads.com/blog/prepare-for-chatgpt-ads-readiness-checklist) Published: 2026-01-10 | 10 min read | By Sarah Chen A step-by-step preparation checklist for ChatGPT advertising readiness in 2026. Covers three core workstreams: strategic positioning, technical integration, and budget allocation (recommend 10-15% of digital ad spend for testing). Based on historical early-adopter playbooks from Google Ads (2000), Facebook Ads (2007), and TikTok Ads (2020) launches. #### [Measuring Success: Key Metrics for ChatGPT Advertising](https://gptads.com/blog/key-metrics-chatgpt-advertising) Published: 2025-12-28 | 8 min read | By Michael Rodriguez ChatGPT advertising requires new KPIs beyond traditional CTR. Key metrics include conversation engagement rate, follow-up question rate (averaging 2.1 per interaction), AI-assisted conversion attribution, and cost per interaction ($0.50-3.00 projected). Traditional click-through metrics capture only 30-40% of conversational ad value. #### [Budget Allocation Strategies for Early ChatGPT Advertising](https://gptads.com/blog/budget-allocation-chatgpt-advertising) Published: 2025-12-20 | 9 min read | By Sarah Chen ChatGPT advertising requires a $200,000 minimum commitment at $60 CPM (Adweek, 2026), making it an enterprise-only channel. For brands meeting the threshold, recommended allocation is 70% proven channels, 15% ChatGPT, 15% other AI platforms. A $200K budget delivers ~3.3M impressions. Ads managed through Microsoft Advertising. First-wave brands: Target, Ford, Adobe. --- ### AI Marketing Strategy #### [Conversational AI Advertising Psychology: How to Trigger Buying Decisions in ChatGPT](https://gptads.com/blog/conversational-ai-advertising-psychology) Published: 2026-01-08 | 10 min read | By Emma Thompson Users perceive AI-delivered product recommendations as 23% more trustworthy than banner ads and 15% more trustworthy than influencer endorsements (Journal of Consumer Psychology, 2024). Conversational ads achieve 40% higher recall than passive display ads. This guide covers the reciprocity principle, IKEA effect, and cognitive fluency research applied to ChatGPT advertising. #### [AI Advertising Trust: How to Build Consumer Confidence in Automated Marketing](https://gptads.com/blog/ai-advertising-trust-consumer-confidence) Published: 2026-01-03 | 9 min read | By Emma Thompson 67% of consumers accept AI-delivered ads when clearly labeled and contextually relevant, but 78% would lose trust in brands using deceptive AI practices (Edelman Trust Barometer, 2025). 54% prefer AI ad recommendations over influencer endorsements for factual products (Nielsen, 2024). This guide covers the trust framework for transparent ChatGPT advertising. #### [Creative Best Practices for Conversational Ad Copy](https://gptads.com/blog/creative-best-practices-conversational-ads) Published: 2025-12-22 | 6 min read | By Michael Rodriguez Conversational ad copy for ChatGPT must feel like a natural chat response, not a traditional advertisement. Value-first conversational ads achieve 45% higher engagement and 3.2x more positive brand sentiment (Content Marketing Institute, 2024). This guide covers tone, structure, call-to-action placement, and interactive follow-up question design for AI-native ad formats. #### [The Future of AI-Powered Customer Acquisition](https://gptads.com/blog/future-ai-powered-customer-acquisition) Published: 2025-12-18 | 13 min read | By Michael Rodriguez AI-powered customer acquisition is projected to reach $15-20 billion in market size by 2028 (Gartner). AI-referred web sessions grew 527% between January and May 2025 (Previsible). 71% of Americans already use AI search to research purchases. This analysis covers ChatGPT, Perplexity, Google AI Overviews, and their impact on the customer acquisition funnel. --- ### Market Analysis & Trends #### [ChatGPT Ads vs Google Ads: Complete Comparison Guide for Marketers in 2026](https://gptads.com/blog/chatgpt-ads-vs-google-ads-comparison) Published: 2026-01-05 | 7 min read | By Michael Rodriguez ChatGPT Ads reached ~900M weekly active users with $60 CPM and $200K minimum commitment (Adweek, 2026). Google Ads serves 8.5 billion daily searches at $3.12 average CPM (WordStream, 2025). First ChatGPT advertisers include Target, Ford, Adobe. ChatGPT-referred traffic converts at 15.9% vs 2-3% organic (Previsible). This comparison covers targeting, pricing, data limitations, and budget allocation strategy. #### [Industry Disruption: How ChatGPT Ads Will Change Digital Marketing](https://gptads.com/blog/industry-disruption-chatgpt-ads) Published: 2025-12-25 | 11 min read | By Emma Thompson ChatGPT advertising launched Feb 9, 2026 into a global ad market that surpassed $1 trillion in 2024 (WARC). With ~900M weekly users spending 8+ minutes per session and ads at $60 CPM with $200K minimum (Adweek, 2026), ChatGPT is reshaping digital marketing. Evercore projects $25B in OpenAI ad revenue by 2030. Agency holdcos Omnicom, WPP, and Dentsu are participating. --- ## About GPTads GPTads is a specialized advertising agency focused exclusively on ChatGPT and conversational AI advertising. We help enterprise brands navigate ChatGPT's premium ad ecosystem — from the $200K minimum commitment and $60 CPM pricing to conversational ad creative development and ROI optimization. ### Team - **Sarah Chen** - AI Marketing Strategist: ChatGPT advertising strategy, budget planning, AI marketing frameworks - **Michael Rodriguez** - Digital Marketing Expert: Platform comparison, ROI measurement, technical integration, ChatGPT vs Google Ads - **Emma Thompson** - Content Marketing Specialist: Conversational AI advertising psychology, trust building, creative strategy ### Contact - Email: hello@gptads.com - Support: support@gptads.com - Website: https://gptads.com ### Disclaimer GPTads is not affiliated with OpenAI. "ChatGPT" is a trademark of OpenAI. All statistics are sourced from third-party publications and may be subject to revision.