Customer Acquisition

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Customer Acquisition

The Future of AI-Powered Customer Acquisition

AI-powered customer acquisition is projected to reach $15-20 billion in market size by 2028 (Gartner). AI-referred web sessions grew 527% between January and May 2025 (Previsible). 71% of Americans already use AI search to research purchases. This analysis covers ChatGPT, Perplexity, Google AI Overviews, and their impact on the customer acquisition funnel.

Michael Rodriguez

13 min read

December 18, 2025

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